15.6.11

New Designer Crush: OLIVER RUUGER


I'm in the process of doing a research for my next photo shoot. One of the coolest things about it is that I discover new designers while visiting hundreds of websites.

I would like to introduce you to one of them. Oliver Ruuger is 2011 London College of Fashion MA Graduate.
That's what he's saying about his last collection:
"My aim is to avoid 'inspiration' and instead cultivate an intuitive and accidental design process. The primary intent was to design and make products that exhibit an intrinsic power. Artefacts must command equality between themselves and the viewer, without  appearing purpose subservient as a product normally would. The final result is a high fashion product with an emphasis on highly laborious craft techniques with a view to the future - sculptural fashion artefacts that have strong contrast between hi and low tech."








photos via notjustalabel